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Driving Community, Curiosity, and Follows Through Celestial Storytelling
NASA
Skywatching is inherently communal — people love to share awe-inspiring celestial moments, and a lunar eclipse presents the perfect opportunity to turn that shared wonder…
Instagram with Intention: Engaging Latino Audiences Through Video
Analysis
When I joined El Diario New York as a Local News Fellow, I noticed a storytelling gap in how we reached our audience on Instagram. Inspired by Telemundo’s consistent use of…
A Valentine’s Day Campaign with Heart (and Science)
NASA
At NASA en Español, we’re always exploring new ways to connect with our audiences—especially those who might not see themselves reflected in traditional science…
Focus on Engagement, Not Just Likes
Analysis
When people talk about “engagement,” they usually mean likes and comments. But for me, saves and shares became the key metrics—because they signal when content truly…
Elevating Latino History Through Social-First Storytelling
NPR
As part of a series I developed for NPROye—NPR’s Latino social-first platform— and co-produced “Recuerdos” (“Memories”), a digital series highlighting underrepresented…
Breaking Down Asteroid Bennu for a Digital Audience
NASA
For NASA en Español, accessibility in science communication isn’t just about language—it’s about format, delivery, and creating moments that help people feel part of…
How NPR Reimagined 2024 Election Coverage on Instagram
NPR
During the 2024 presidential election, NPR took an innovative, visual-first approach to live coverage — combining live-blog, host-led video updates, and shareable visual…
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