npr

Summary:

Developing and experimenting the creation of content for social media on Instagram reels, stories, animations with text and audio, text-based social media posts, Tiktok for over 20 Million followers across social vertical platforms.

Worked on strategies alongside video, photo teams to create daily videos to represent NPR’s reporting.

Developed a team and workflow to create text-based cards for NPR’s instagram showcasing original reporting.

Working in collaboration with member stations from NPR’s network on best practices for instagram posts and short-form video strategies.

Text and Image Based Cards

Daily newsletter style, summary of news on Instagram

Text-based image cards on Instagram

Photo and text cards with alternate text on Instagram

Story graphics and detailed caption

Detailed caption, profile style

Collaboration with member station, editing copy, visual elements

Illustrations and detailed caption

Illustrations and detailed caption

Collaboration for Reels with International Correspondents

Prototyped a workflow to work with NPR’S international correspondents to create short-form content for vertical platforms

Daily Reels for vertical platforms

Prototyped the usage of a vertical format for daily news – worked with Senior Designer to refine the template

Audiograms

Audiogram, animations with text and audio, for an ‘It’s Been A Minute’ music series

Audiogram, animations with text and audio, for an ‘It’s Been A Minute’ music series

Audiogram, animations with text and audio, for an ‘It’s Been A Minute’ special promo

Instagram Stories

Developed templates, editing and overseeing a team to curate them